We are looking for three Online Marketing Executives with fluency in Mandarin, Japanese or Arabic to join our Online Marketing team in West London. This is a three-month paid position. About Kaplan Aspect: We are a division of Kaplan Inc, a subsidiary of the Washington Post Company. Our division has been offering English language courses since 1967. Currently we offer courses in 44 schools and a variety of programs. We are growing our direct sales channel which uses the website as a means of selling our products and services, and looking for enthusiastic team members to join our dynamic and professional team in West London. Description: This is an exciting opportunity to join a strong company that has just created a new online marketing department. As an executive, you will be joining us at the infancy stages of what is to become in the future a strong channel for Kaplan Aspect. You must have a real passion/interest for online marketing as this position offers fantastic opportunities for somebody looking to learn more about SEO (Search Engine Optimization), PPC (Pay Per Click), and the e-marketing channel in general. You will help us grow this channel by working with the Online Marketing Manager and the Marketing team, our sales & CRM team, and our SEO and PPC agencies in London. Responsibilities Assist the Online Marketing Manager with his daily activities/duties, such as: - SEO: Work with the manager to improve our sites natural rankings. This will include on page optimisation, copywriting, and link building. - PPC: Work with our licensed Bid Management tool for our worldwide PPC (Pay Per Click) activities, which will include keyword generation, Ad Copy, analysis of campaigns, analysis of ROI, CPA (cost per acquisition), and COS (cost of Sale), and weekly reporting on the campaigns performance. - Online Advertising: Identify potential opportunities for online banners in our target markets. - Affiliates: Identify potential partners for us to work with - Website Design/usability: Identify
Profile sought:
- Fluent in Mandarin, Japanese or Arabic, with strong writing skills
- Strong creative skills to generate copywriting and ad creatives - Strong analytical skills
- Well organized and able to multitask
- Experience in offline or online marketing techniques, specifically PPC, SEO, is preferred.
- Enthusiastic and passionate about learning about web/online marketing - Ability to handle pressure and work to deadlines
- Excellent communication skills and be able to work independently as well as within a team
Please send your CV and Covering letter to steven.ham@kaplan.com before 30th October 2009
02-novembre-2009
